Facts: The amount of money spent from 1992 to 2015, in total USA federal research on human medicine, increased from ∼$14 to $45 billion (2016 US dollars).
Unfortunately there is no stated amount in horse research (that I know of), however we can safely say it is considerably lower than the amount spent on human.
In terms of spending, the horse feed market in the USA was estimated at $8.14 billion in 2023 and has an expected worth of $9.25 billion in 2025.

What this tells us is that there is phenomenal amount of money made in selling horse feed and supplements! As a result many companies have found innovative ways to convince horse owners that their products will solve any problem.
There are lots of clever marketing tricks that companies use, often as an independent nutritionist what I see is a human researched fact/ ingedient/ amount stated leading the horse owner to believe as having the exact same effect in a horse!
Quite obviously this is rarely true. Simply due to the completely different gastrointestinal tract, physiology and size of the horse!
While many nutrients may indicate postive effect on a horse there is a very long way to go in terms of proof via good research and clinical trials.
At the end of the day it is the entire balanced diet that fuels the hind gut and generates the immune system to run at optimum, that will result in long term health and increased performance.
*Very rarely is this due to the feeding of a ‘sole’ supplement!
Take care believing all magic reviews!
Read your feed and supplement labels.
Seek confirmation of the amount of ingredient in a daily dose.
Compare this with research proof of efficacy.
Balance the whole diet first!
Ready to choose a Nutrition Programme for your Horse?
vital HEALTH
Personalised Diet for
Optimised Health
4 seasons
One Year of Nutrition Programmes Optimised for Monthly Seasons Changes & Major Transitions
Train, Travel & Compete
3 Diets Optimised to
Train, Travel & Perform at Competition
vital HEALTH
Personalised Diet for
Optimised Health
- Specific, optimised and balanced Nutrition Programme that can fast track your horse to ultimate health in the season of your choice
4 seasons
4 Diets Optimised for Seasons Changes & Major Transitions
- Specific, optimised and balanced Nutrition Programme that can fast track your horse to ultimate health for each of the 4 seasons
- 4 Comprehensive Diet Consultations and Reviews required as temperature, life transition, activity level and pasture changes
- Fast, efficient feeding alterations to enable you to counter and overcome unexpected health issues
- Email and phone assistance
- Monthly tracking of body condition & weight
on the move
3 Diets Optimised to
Train, Travel & Perform
- Personalised and detailed Nutrition Programme for Travelling to Competitions
- Personalised and detailed Nutrition Programme for Away from home competitions
- Personalised and detailed Nutrition Programme for Training at Home
vital HEALTH
Personalised Diet for
Optimised Health
- Specific, optimised and balanced Nutrition Programme that can fast track your horse to ultimate health in the season of your choice
4 seasons
4 Diets Optimised for Seasons Changes & Major Transitions
- Specific, optimised and balanced Nutrition Programme that can fast track your horse to ultimate health for each of the 4 seasons
- 4 Comprehensive Diet Consultations and Reviews required as temperature, life transition, activity level and pasture changes
- Fast, efficient feeding alterations to enable you to counter and overcome unexpected health issues
- Email and phone assistance
- Monthly tracking of body condition & weight
on the move
3 Diets Optimised to
Train, Travel & Perform
- Personalised and detailed Nutrition Programme for Travelling to Competitions
- Personalised and detailed Nutrition Programme for Away from home competitions
- Personalised and detailed Nutrition Programme for Training at Home
vital HEALTH
Personalised Diet for
Optimised Health
- Specific, optimised and balanced Nutrition Programme that can fast track your horse to ultimate health in the season of your choice
4 seasons
4 Diets Optimised for Seasons Changes & Major Transitions
- Specific, optimised and balanced Nutrition Programme that can fast track your horse to ultimate health for each of the 4 seasons
- 4 Comprehensive Diet Consultations and Reviews required as temperature, life transition, activity level and pasture changes
- Fast, efficient feeding alterations to enable you to counter and overcome unexpected health issues
- Email and phone assistance
- Monthly tracking of body condition & weight
on the move
3 Diets Optimised to
Train, Travel & Perform
- Personalised and detailed Nutrition Programme for Travelling to Competitions
- Personalised and detailed Nutrition Programme for Away from home competitions
- Personalised and detailed Nutrition Programme for Training at Home